And perhaps more important: nobody looks much beyond [...]]]> When a potential customer is looking for a product or service, where does he or she go? Why, the Internet, of course!

• Think about it – how often do you “Google” something or someone?
• Did you know that over 75% of browser sessions start with Google or Bing?

And perhaps more important: nobody looks much beyond the second or third page of results.

This gives the search engines tremendous power. A power you can harness, if you know how.

Are you using the search engines effectively? That’s an easy enough question to answer. Just ask yourself:

• Does my Web Site generate good business for me?
• Is my Web Site generating the leads and clients I would like?
• Am I making enough direct sales from my Web Site?

Done right, a Web Site will pay for itself quickly with leads and clients. You just need to know how.

The secret of attracting customers on the Web is to make your web site more visible.
There are several easy ways to do this. The best part is:

Both Google and Bing will help you for FREE.

Like all businesses, the search engines generate revenue for themselves by offering something of value to their users.
For Google and Bing, the value proposition is to provide better search results.

There are two ways to make your web site more visible on the search engines:

• One of these is to pay for a front page ranking.
• The other is to get there for FREE, by making your page search engine friendly.

How do you make a Web Site “search engine friendly”?

Well – there are several things you have to consider. These include:

• HTML page layout.
• Optimized Meta Tags.
• Regularly Updated Content.
• Back Links from other Web Sites.

You should also consider the free promotion you can get through such things as:

• Free links
• Blogging
• Newsletters

On a final note: Do you even have a Web Site? A surprisingly large number of professionals either don’t use the web, or use it ineffectively. (Contact us at web.services@professionalreferrals.net for help creating a site, or boosting its effectiveness).

Get more visibility and more business by sharing your leads, articles and other resources with your fellow professionals.