Professional Referrals Network http://professionalreferrals.net/wpmu Professional Referrals Network Linked-In Group Blog Sat, 02 Jan 2010 04:12:39 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 Google & Bing will promote your business FREE. http://professionalreferrals.net/wpmu/2009/12/29/google-bing-will-promote-your-business-free/ http://professionalreferrals.net/wpmu/2009/12/29/google-bing-will-promote-your-business-free/#comments Wed, 30 Dec 2009 00:01:12 +0000 John http://professionalreferrals.net/wpmu/?p=19 When a potential customer is looking for a product or service, where does he or she go? Why, the Internet, of course!

Think about it – how often do you “Google” something or someone? Did you know that over 75% of browser sessions start with Google or Bing?

And perhaps more important: nobody looks much beyond [...]]]> When a potential customer is looking for a product or service, where does he or she go? Why, the Internet, of course!

  • Think about it – how often do you “Google” something or someone?
  • Did you know that over 75% of browser sessions start with Google or Bing?

And perhaps more important: nobody looks much beyond the second or third page of results.

This gives the search engines tremendous power. A power you can harness, if you know how.

Are you using the search engines effectively? That’s an easy enough question to answer. Just ask yourself:

  • Does my Web Site generate good business for me?
  • Is my Web Site generating the leads and clients I would like?
  • Am I making enough direct sales from my Web Site?

Done right, a Web Site will pay for itself quickly with leads and clients. You just need to know how.

The secret of attracting customers on the Web is to make your web site more visible.
There are several easy ways to do this. The best part is:

Both Google and Bing will help you for FREE.

Like all businesses, the search engines generate revenue for themselves by offering something of value to their users.
For Google and Bing, the value proposition is to provide better search results.

There are two ways to make your web site more visible on the search engines:

  • One of these is to pay for a front page ranking.
  • The other is to get there for FREE, by making your page search engine friendly.

How do you make a Web Site “search engine friendly”?

Well – there are several things you have to consider. These include:

  • HTML page layout.
  • Optimized Meta Tags.
  • Regularly Updated Content.
  • Back Links from other Web Sites.

You should also consider the free promotion you can get through such things as:

  • Free links
  • Blogging
  • Newsletters

You should take advantage of a FREE link at http://www.professionalreferrals.net. (A human admin checks all link applicants to ensure the professional integrity of all registered members.)

On a final note: Do you even have a Web Site? A surprisingly large number of professionals either don’t use the web, or use it ineffectively. (Contact us at web.services@professionalreferrals.net for help creating a site, or boosting its effectiveness).

]]> http://professionalreferrals.net/wpmu/2009/12/29/google-bing-will-promote-your-business-free/feed/ 3 Market Your Web Site, Market Yourself http://professionalreferrals.net/wpmu/2009/12/29/market-your-web-site-market-yourself/ http://professionalreferrals.net/wpmu/2009/12/29/market-your-web-site-market-yourself/#comments Tue, 29 Dec 2009 23:40:28 +0000 John http://professionalreferrals.net/wpmu/?p=15 First impressions count.  Your Web Page may be that first impression.  First and foremost, it has to be an  effective Marketing Tool.  The main purpose of your web site is to sell you, your services or your products.  Unless it achieves these objectives, it isn’t doing its job.

Ask yourself these simple questions:

“Does my web site [...]]]> First impressions count.  Your Web Page may be that first impression.  First and foremost, it has to be an  effective Marketing Tool.  The main purpose of your web site is to sell you, your services or your products.  Unless it achieves these objectives, it isn’t doing its job.

Ask yourself these simple questions:

  • “Does my web site tell a visitor what I can do for him or her?”
  • “Does it clearly describe what I have to offer?”
  • “Does it tell him or her why to choose me, rather than a competitor?”
  • “In short, does it compel a visitor to use my products or services?”

If you can’t honestly say “Yes” in answer to each of these questions, maybe you need to rethink your marketing message.  Have you, in fact, decided on a clear message for your visitors?  Does that message come across loud and strong?  Does it offer a solution for your visitors’ problems?

On the other hand, if you can answer all of these questions with a resounding “Yes”, and your website still isn’t generating much business, then you need to ask:

  • “Am I  getting enough visitors?”
  • “Do I know how many visitors I’m getting?”
  • “Are they visiting the right pages and taking the actions I want?”

One excellent way to start driving visitors to your site is through links from other sites.  Are you taking advantage of free links from Web sites that focus on your area of interest?

Whatever your profession,  you should take advantage of a FREE link at http://www.professionalreferrals.net.  We check all link applications to ensure the professional integrity of all registered members.  We also offer highly targeted advertising, on this and associated websites.

Remember, even a simple site,  if well designed and properly optimized and marketed, can generate business 24 hours a day, 7 days a week.  We offer full web site creation, hosting and search engine optimization services – contact us at website.services@professionalreferrals.net.

]]> http://professionalreferrals.net/wpmu/2009/12/29/market-your-web-site-market-yourself/feed/ 1 Welcome to the Professional Referrals Network http://professionalreferrals.net/wpmu/2009/12/28/welcome/ http://professionalreferrals.net/wpmu/2009/12/28/welcome/#comments Mon, 28 Dec 2009 19:49:32 +0000 John Dedicated to helping professionals get more out of the Internet through:

Networking, Referrals, Site Optimization, Resource Sharing.

Get more visibility and more business by sharing your leads, articles and other resources with your fellow professionals.

]]> Dedicated to helping professionals get more out of the Internet through:

  • Networking,
  • Referrals,
  • Site Optimization,
  • Resource Sharing.

Get more visibility and more business by sharing your leads, articles and other resources with your fellow professionals.

]]> http://professionalreferrals.net/wpmu/2009/12/28/welcome/feed/ 3